Archive for the ‘Professional Wrestling’ Category

This upcoming weekend on May 28/29, FCF Wrestling in Finland will be holding their annual try-out for those looking to get into the wrestling business in Finland. We at FCF are known to produce some of the most notable export talent in the wrestling business in Europe today -names like Stark Adder, Jessica Love, Heimo Ukonselkä, Kisu, Aurora, Pasi Suominen, Kristian Kurki, Kagemanguro and Valentine in addition to myself – and thus since our track record speaks for itself, I thought to enlighten the public on the criteria for trying out. Someone out there reading might be looking to get in, so take it from someone with a proven track record and not just any old carny hopeful looking to make a buck off of you.

First of all, although the name of the game is professional wrestling, the fact remains that only a handful of grapplers in Europe can support themselves through their wrestling escapades. Very simply put, the money is not there on the independent level. Every rookie starts at the bottom of the barrel where there is no money at all, and it’s all about paying one’s dues to climb up the elusive ladder of success to get to the point where one can make a buck. Only after you have made yourself viable by having a rock-solid persona that people will pay to see, complete with handling the fundamental skills of the trade and possessing the physical look of an athlete that parlays into marketability will you be able to start earning some dough. Even then, it is chump change most of the time, taking into consideration the costs of ring gear, keeping up the physical image, costs of being on the road and other related investments into your piece of work. Therefore, anyone who is looking to cash in with pro wrestling on the independent level should forget about the whole thing and remain an armchair quarterback.

Before considering yourself part of the pro wrestling game, ask yourself whether you have the physical gifts that the business requires. Do you have a solid foundation in weight training, with good muscle co-ordination and body control? Do you have a look that you can honestly see people paying to see? Could you see yourself on a poster representing a wrestling card line-up, and have your picture draw potential customers in? If not, you need to take a reality check and reconsider whether you have the wherewithal to enter the game at this point in your life. Simply put, the paying public does not want to see regular joes, people just like them. No, the paying public wants to see something special, something that is beyond them. That is part of what makes professional wrestling retain it’s mystique, and people will pay to see something special. This is proven by anything and everything from Broadway to Las Vegas attractions to Vaudeville to the circus and beyond.

Buddy Rogers: the original Nature Boy had "the look", au naturelle.

Is there something marketable about you and your look? Is there a specific physical trait that you possess that stands out and makes you special? In FCF, a rookie like Kristian Kurki is special because he is rather tall, well defined in muscularity with long limbs in addition to possessing incredible natural charisma and natural wrestling talent. People will pay to see a package like that, and the fact that Kurki got booked in Japan by his third match should be proof positive for anyone out there that what I am saying holds absolute credence.

Kristian Kurki: a star of tomorrow in the wrestling game, owning all the attributes needed.

That said, you don’t have to be the athlete of the year to have a chance in professional wrestling, but you must have something unique physically that can be marketed. Charisma can be cultivated as a wrestler’s confidence in their own abilities grows and certain gimmicks can be used to cover up particular esthetic weaknesses. However, never should a wrestling hopeful enter the game with the notion that they will first and foremost choose a gimmick that will hide their lack of physical conditioning and hope to become viable thereby. Above all, professional wrestling is a cardiovascular sport, which requires a very high level of physical conditioning from the wrestlers involved.

Traditionally, professional wrestling has held a prerequisite that each wrestler had to look the part. That is not to say that one had to use steroids as was par for the course in the 1980’s and 1990’s to be viable, but one most certainly had to look the part of an athlete. Consider stars like WWE’s Daniel Bryan, who succeeds without the steroid physique. Or Shawn Michaels over the second half of his career before retirement in 2010. Consider stars of the past like Buddy Rogers, Eduardo Carpentier, Lou Thesz and Bruno Sammartino all had ”the look” of champions, and thus they became champions. Legendary wrestler and promoter Cowboy Bill Watts spoke of Sammartino in his WWE Hall of Fame speech from 2009, stating that when he trained weights with Bruno, ”he was also the world’s strongest man at that time in the bench press…and working out with him…my own bench press then went to 585 (lbs)…and we did NOT even know what a steroid was.”

Bruno Sammartino: physically gifted and strong as an ox.

Only in the 1990’s with the cult popularity of Paul Heyman’s original ECW did that tradition suffer a damaging blow. Many wrestlers came to the fore wearing jerseys, t-shirts and various baggy clothing as ring apparel to cover up the lack of an athletic body. This trend in turn affected the independent wrestling promotions and a flood of non-athletic rookies entered the scene, which in turn watered down and began to kill off certain wrestling markets, due to the fact that the paying public doesn’t want to pay for something which is a mockery of the marquee that is stands behind.

Just one week ago, I was wrestling in Germany, riding to the show with a couple of younger wrestlers who expounded to me how the wrestling business is faltering badly in their country at the moment. They were quick to point out that the biggest problem contributing to the current downfall was the influx of ”backyard” wrestlers and fan-led promotions. Poorly-trained youngsters without bodies were filling the cards, which have a few pros booked on them to work the top matches. The paying audience that comes out to see the events balks at the parody of wrestling that is presented to them, and thus refuse to come back a second time, lending to dropping attendance across the map. Once again, I cannot expound enough the fact that people do NOT want to see regular joes lining up the cards. People want to see something special that they do not see every day, and the least that should be expected of a ”professional wrestler” is the image of an athlete. Or at least a freak, if the former is not applicable.

Happy Humphrey vs. Haystacks Calhoun: freakshow translates into box office.

Wrestling legend Big Daddy of Great Britain was obscenely obese and he did not shy away from that fact. Instead, Big Daddy emphasized his obesity in the way he wrestled, using his bulk as a sales pitch in the process. The same can be said for former WWE wrestler Viscera, who took on the name Big Daddy V (not to be confused with the UK’s Big Daddy) in his last WWE run a few years back. Viscera’s manboobs made Abdullah the Butcher look like Stacy Keibler in comparison, and obviously Viscera’s ECW push was completely reliant on his freakish frame, as WWE made him lose the upper body apparel and go topless to make him relevant as Big Daddy V. Indeed, professional wrestling is not a business for people with hang-ups and inhibitions. Pro wrestling is a larger than life spectacle of high athletics and the art of physicality that is made extravagant by the magnifying glass that it is viewed through.

Those looking to enter the world of professional wrestling also need to ask themselves whether they have the time and resources to invest into the schooling schedule. We have had several hopefuls in Finland alone apply for schooling to become a wrestler, only to have them skip classes for whatever reason and show up randomly expecting to pick up where they last left off. Of course, this is just plain stupidity and should be penalized. Not a single sport out there allows for such behavior, and unless the wrestling hopeful has the required resources of time and capital to attend classes regularly for the duration of the schooling period, they should seriously reconsider their dream. I have personally shown the door to students in the past who have not been able to apply themselves regularly to the set schooling schedule. There is no room for lukewarm sluggishness, nor is there toleration for laziness. The playing field and rules thereof are the same for everyone, regardless of gender, age or physical make-up. Either do it full-out, or don’t do it at all I say.

There is also a very false notion out there that professional wrestling is somehow ”fake” and that real pain is not involved. This fallacy is quickly shed by anyone and everyone that enters professional wrestling training, as our game is indeed one of pain. Not just pain, but pain tolerance. I myself have endured eight concussions to date in my professional in-ring career dating back to 1994. I have been knocked silly in certain matches, and I have fought through to the end, regardless of my physical condition. I have entered matches with torn ligaments, hurting from head to toe, cramped up muscles that resound with numbing shock after each bump, and I still have endured and passed with flying colors. Why? Because I have wanted it enough and because I prize the title of being a ”professional” wrestler.

My former coach Lance Storm runs the top wrestling school in Canada today, The Storm Wrestling Academy. Lance told me of a hopeful that entered his school back in 2006 who believed that wrestling was fake. After less than a week, this certain somebody quit because it wasn’t fake enough for him, as Lance so aptly pointed out.

So really, before anyone out there scampers to take part in a wrestling try-out, consider the message and points that I have laid out here. Failure to do so will translate into heartache, headache and disillusionment.

Those who feel that they have what it takes to try out for pro wrestling in Finland and want to get trained properly by a school with a proven track record, send an open application about yourself along with 2 current photos showcasing your physical condition to gm (at) fightclubfinland (dot) com.

Today marks a milestone moment for Finland’s FCF Wrestling promotion, as pro wrestling will be seen for the first time ever live in the city of Kotka tonight at Karhuvuoren Urheilutalo with a bell time of 18:00.

Over this past year, FCF has broken new territory with ventures into markets like Kuopio in Central Finland, plus returns to cities such as Tampere and Järvenpää after lengthy absences.

Tonight, I will be teaming with former rival Valentine – with whom I have traded back and forth the FCF Championship several times between 2007-2009 – against Russian brute Vladimir Petrov and Finland’s notorious bad boy Johnny McMetal.  With six matches on the card topped off by a triple threat match for the FCF Championship tonight, Kotka is in store for a night to remember.

The entire card for Kotkan Kuritus tonight reads:

Main Event for the FCF Championship: Heimo Ukonselkä (C) vs. Stark Adder vs. Ibo Ten

Vladimir Petrov & Johnny McMetal vs. Valentine & StarBuck

Mikko Maestro vs. El Excentrico

Intergender match: Oselotti vs. Aurora

Jani Järvinen vs. Kristian Kurki

Kagemanguro & Jessica Love vs. Hector Le Chef & Dr. No

More infos: Showpaini.com

This past weekend on May 14 in Wismar, Germany, I defeated long-time nemesis Michael Kovac of Austria in an old school rounds-style European match format for the vacant TopCatch European Wrestling Championship.  TopCatch is operated under VDB, which is arguably the oldest governing body in European professional wrestling.  This new championship honor also makes Yours Truly arguably the most prestigious titleholder in Europe today, if you look at the history of VDB, dating back to 1912.

I have often been quoted as saying that Brian Dixon of All-Star Wrestling in the UK stands as the oldest active promoter in Europe (seconded only by Flesh Gordon’s Wrestling Stars of France, which has been around since about 1977 or so), and as far as consistency goes that honor is due to him.  Regardless, VDB is older simply by legacy and history and although they run somewhat infrequently, VDB’s title gold should be recognized in that light as the top honor on the continent.

A big thanks goes out to my opponent Michael Kovac for an excellent match and a very tough fight, which was contested in 3 minute rounds with a 1 minute interval in between.  The match itself went 6 full rounds and in the 7th I countered Kovac’s finisher attempt into a leverage backslide to pin his shoulders to the mat for the 1-2-3.

There was some discrepancy over whether Kovac kicked out just at the 3-count, which admittedly was hazy even to me, but the referee counted Kovac down and thus awarded the match to me.  I promised Kovac his due rematch, to be held in Austria later this year, so he will get the chance to get his comeuppance then if he can.

This coming Saturday, May 14 I will be wrestling in Wismar, Germany.  My opponent will be Austrian ring veteran Michael Kovac, who is a former GSW and FCF Champion to name only a couple of the many titles that this man has held.  I have faced Kovac a few times previously, and each time our encounters have been nothing short of ring classics.  The difference is that this time, the TopCatch European Championship will be riding on the line, as the belt is up for grabs between me and Kovac this weekend.

MY FIRST OUTING WITH KOVAC FROM FEB. 2007

I am a former 2 time European Champion for Eurostars, operated by the second oldest promotion in Europe, that being Flesh Gordon’s Wrestling Stars of France.  When I won my first Eurostars European Championship from Belgium’s Bernard Vandamme in Vantaa, Finland on Dec. 2, 2006, one of my title defenses was against Kovac on Feb. 10, 2007 in Helsinki, Finland.   I walked away from the match just barley surviving and victorious after dropping the Austrian with my famous spike piledriver after almost a half hour of combat.

MY LATEST MATCH AGAINST KOVAC FROM JAPAN, JAN. 2011

Kovac and I last butted horns in Japan this past January, when I fought him at SMASH.12 in Tokyo.  We literally beat the living hell out of one another and on this occasion, Kovac managed to use some mighty stealthy tactics to pin me.  We were both battered and bruised after SMASH.12, but notwithstanding we gave everything we had in that match and it was one that we both could be proud of.

Now on Saturday, May 14 in Wismar, Germany, it’s once again Kovac and myself – two of the top wrestlers on the continent of Europe today – battling it out for European Championship gold once again.  I believe we both can say that it’s anyone’s ballgame.  I just hope to be batting one hundred.

I just arrived back home after a week on the road in Osaka, Nagoya and Tokyo for a series of SMASH wrestling events.  I must say that the tour was arduous since it was smack dab in the middle of a national holiday week, and that meant traffic was backed up to Timbuktu.

In Osaka on April 30, I waged a one-night war against man-monster Leatherface, beating my sadistic opponent in 11:46 with my famous spike piledriver.  The next night in Nagoya on May 1, I tagged with FCF teammate Hajime Ohara to down TAJIRI and Ultimo Dragon when I pinned TAJIRI with the piledriver once again in 13:27.  At Korakuen Hall in Tokyo on May 3, I faced a very determined and red-hot youngster by the name of Shinya Ishikawa of Big Japan Wrestling, but my veteran experience and lethal piledriver were too much for young Ishikawa to overcome, and the pinfall came in 8:49 of a highly-spirited bout where Ishikawa showed great fighting spirit.  Photos of SMASH.17 and my match against Ishikawa can be seen here.

Next up is the SMASH Championship Tournament, starting in June with first round matches.   It will be interesting to see who I get positioned against in my first round bout…

Spring tour in Japan

Posted: April 26, 2011 in Professional Wrestling

Tomorrow I leave for the promised land of professional wrestling again to wrestle in Osaka April 30, Nagoya May 1 and Tokyo May 3.

Every night offers up a very different kind of challenge, as each opponent differs from the last considerably.  This jaunt should really push my limits and creativity as a professional wrestler, and I highly anticipate stepping into the ring with the following names.

LEATHERFACE: Leatherface is a horror gimmick wrestler based on The Texas Chainsaw Massacre movies that has become legendary in the Land of the Rising Sun.  This man is the embodiment of chaos, and I am sure that I will be very literally fighting for my life inside of that ring on April 30 in Osaka at SMASH.16 as I struggle to formulate a plan of attack that is going to work with this monster.  I predict all wrestling finesse and science will be thrown out the window and I will have to resort to relentless brawling, should I hope to survive or possibly even win this match.

ULTIMO DRAGON and TAJIRI:  I first met Dragon in Winnipeg, Canada on a tour we both were on in November 1995.  Back then I was into my second year as a pro, and Dragon was in town for a three match series against my old friend Chris Jericho for Tony Condello’s IWA promotion.  I used to drive Dragon to the gym for daily workouts while on tour, but now the roles have changed and it will be the Lord and Master of FCF vs. the Japanese Lucha legend in a tag team bout in Nagoya on May 1, with my partner being FCF teammate Hajime Ohara and Dragon’s partner being Tajiri.  Dragon and Tajiri are both former WWE standouts, and in addition Dragon has even held 10 different championships simultaneously at one time.  I will be studying and scouting Dragon’s matches on my travel PSP so that once Nagoya rolls around, I will know exactly what to expect in this tag team showdown.

SHINYA ISHIKAWA: Big Japan Pro Wresting rookie standout Shinya Ishikawa is rising fast and turning heads everywhere in Japan currently.  He has also caught the eye of SMASH mainman Tajiri, who believes that the young man has what it takes to step into the ring and hang in there with an established veteran like myself.  Ishikawa has one of the deadliest dropkicks in the business that I have seen, aptly entitled the Dropkick from Hell, and I will have to watch out for that move throughout the match.  I do however feel entirely confident that I will beat Ishikawa soundly and convincingly, piledriving him through the mat at SMASH.17 on May 3 in Tokyo at Korakuen Hall.

More infos: www.smashxsmash.jp

It’s been a hectic week for good ol’ StarBuck, I tell ya.  Last Monday I flew out to Tokyo to take part in SMASH.15 at Korakuen Hall on March 31 and as soon as I got home to Finland I hit the tour bus to wrestle in Kuopio, 5 hours north of Helsinki on Sunday, April 3.

At SMASH.15 I downed DDT roster wrestler Yoshiaki Yago in 11:18 with my famous jumping spike piledriver after a spirited duel where Yago tried (unsuccessfully) several times to get me to submit.  For a comprehensive gallery of action photos of my match against Yago, click HERE.

At FCF Wrestling’s Savon Selkäsauna on April 3, I lost a very hard-fought battle against Finnish wrestling veteran Stark Adder in about 20 minutes of classic & solid, old school wrestling.  I thoroughly enjoyed wrestling against Adder, who is one of my favorite opponents, simply due to the fact that our styles mesh so well against each other.  Adder pinned me with a hard-earned backslide surprise victory out of nowhere.

Stark Adder in a very uncomfortable chinlock (photo by Marko Simonen)

Some disappointing news also: My match in Malta on April 16th was canceled due to the war in Libya, as the airspace over Malta is not considered safe.  Malta would have been my 17th country in pro wrestling, but the IWS promotion said the event would be rescheduled.  Former WWE wrestlers Carlito, MVP, Kaval and also Tajiri were on the card scheduled for April 16th, so I’m not the only one who is disappointed in the cancelation.

It’s been one heck of a great ride for me over this past year, working with Japan’s fastest rising promotion SMASH since the spring of 2010.  We were able to establish FCF Wrestling as a prosperous unit in the SMASH arena, and many of my students from Finland have been able to make an impact in Japan, as have their top names equally made an impact in Finland.  Now, one year into the making of a new promotional powerhouse in Japan, I can look back on my contributions to their business and smile with contentment, knowing that indeed we have made professional wrestling history.

SMASH gave me the platform to wrestle in Japan, a career goal that I have had since I broke into the business in Canada back in 1992.  SMASH also gave me the ball and used me to the best of my abilities as a main event talent in their market, and I think I can speak for both sides when I say that we have both enjoyed considerable success during the promotion’s ascension to prominence.

I am ever grateful to both Mr. Sakai, the president of SMASH, and to creative director Yoshihiro Tajiri, both of whom have made possible my success in their country.  As many people know, Japan is held to be one of the few promised lands of pro wrestling worldwide, and to “make it” there means to make it for real.

On March 31 at SMASH.15, the promotion’s first anniversary show, I hope to make the company and fans of Japan proud for inviting me to be part of their historical moment at Korakuen Hall.

And all I can say to my opponent Yoshiaki Yago is prepare to be piledriven, like every opponent before you has been spiked head-first into the mat, signaling another victory for the lord and master of FCF – StarBuck.

Soudesune!!!

Due to the catastrophes that hit Japan earlier this month, all wrestling events in the country were postponed or canceled, including SMASH.15, which was originally slated for March 18 at Korakuen Hall in Tokyo.  I was originally scheduled to face former ECW World Champion Tommy Dreamer, but due to the rescheduling of SMASH.15 to March 31, Dreamer’s US schedule did not allow for the re-booking.

Thus, SMASH announced at their press conference on March 23 in Tokyo that I will be facing DDT wrestler Yoshiaki Yago, who is also a professional kickboxer at the first anniversary card for the company, SMASH.15.

Here is a look at Yago – who is like a Japanese wrestling Elvis – for those who are unfamiliar with him:

http://www.dailymotion.com/video/x2mvni_yoshiaki-yago-vs-harashima_sport

The Money Match

Posted: March 22, 2011 in Professional Wrestling

In the world of professional wrestling, what we term as the “money match” is the make-or-break match match that any event is sold on. It is the main event, THE match that people rank above others in value, for which they will fork out their cash to see the outcome of. Perhaps they will pay to see how the match unravels, or delivers, because the sales pitch on paper at least promises big things with much vested emotion, and thus the fans buy into it.

The money match is integral to the overall market appeal and value of any show. At this year’s WrestleMania 27 for example, WWE clearly is marketing The Undertaker vs. Triple H as THE match of this year´s greatest spectacle in their world of “sports entertainment”, “on the grandest stage of them all”.

Let´s break down the money match in light of this year´s WrestleMania to understand the reasoning behind the topic.

First of all, for fans to vest great emotion and interest into any said rivalry, there MUST be a definitive, larger-than-life appeal to the main match that in the end, sells the show. If fans do not have enough vested history between themselves and the wrestler(s) involved, they will not perceive the big match to be worth the top spot it is granted. Therefore, at this stage of his career and character development, The Miz vs. John Cena cannot be expected to carry THE show at WrestleMania 27, even though that is the RAW brand´s top match. Miz does not have enough character depth to go on all levels against John Cena, who WWE has established since 2005 as their brand carrier to the public. Neither can Edge vs. Alberto Del Rio, less than a year into his WWE tenure, be expected to carry THE show, for the very same reasons that Miz cannot carry the show (speaking of Del Rio’s character).

The ONLY Trump card for this year’s WrestleMania that Vince McMahon and his WWE have left in the storage tank at this stage of their ballgame is Triple H vs. The Undertaker. Both men are identified as pillars of the WWE trademark, brand and company image, and have been profiled as upper echelon talents over the past 15 years of WWE business. And you must remember, that perception IS reality, especially in the world of professional wrestling.

The reasoning behind Triple H vs. The Undertaker as the money match behind Wrestlemania 27 is thus very simple, and easy to understand. Only top tier talent is reserved for main event roles, and WWE´s revolving roulette of the upper card is mighty thin indeed. Edge, Randy Orton, Triple H, The Undertaker, John Cena and Rey Mysterio are the hallmarks of WWE as it currently stands. The only added proof anyone should require for my argument is found on the covers of nearly every single issue of WWE Magazine, the company’s own direct printed propaganda tool. These elite members have been profiled as main event players over a long period of several consecutive years, and thus the fans perceive them as the top dogs in the yard. The fans also have a long history with these wrestlers, and the success of these men have much to do with how the fans have bought into them, time in and time out. These wrestlers have not only been given the ball, they have carried the ball, over and over again, successfully. In addition, these top tier players have sold monumental amounts of merchandise, and continue to do so.

Just below this aforementioned top six fall the semi-main eventers, stars such as The Big Show, Sheamus, Wade Barrett, CM Punk, Alberto Del Rio and yes, even The Miz, some of which do not have enough time served at the top (read: staying power) to really crack the very upper level, while others simply have not been profiled as the very top dogs in the WWE yard. Close but no cigar, as the saying goes.

Then consider the WWE veterans who have 10 or more years of WWE exposure and experience, but who have not been profiled by their company as top-of-the-card names, nor are they merchandise gangbusters in and of themselves. Men such as William Regal, Goldust, Mark Henry, Chavo Guerrero, Christian and Kane (who only recently, almost out of necessity, was raised to main event status after years of drifting in the mid-card). These names will not draw or have a fighting chance at being in the money match at WrestleMania, due to the fact that they have not been profiled as main event players. They have their place on the undercard, or perhaps even in the semi-main events, but they are not perceived nor bought as main event stars to headline a big card.

Thus, simply by looking at the facts and the WWE roster as it stands currently, the ONLY big money match with larger-than-life appeal, taking all factors into consideration, is Triple H vs. The Undertaker. Sure, it’s a match that has been seen before, but that said, it hasn’t been featured – as in all the bells and whistles and build-up hype – for nearly 10 years. That said, Triple H vs. The Undertaker is still relatively fresh, albeit recycled. The same old coming of the same old cavalry in different packaging, and I’m pretty sure they are going to deliver in the ring, baring injury or mishap, once April 3 rolls around.

However you want to put it, The Streak of The Undertaker at WrestleMania has become one of the hallowed sales pitches of every ‘Mania since WWE really began pushing his string of victories a few years back. Vince McMahon understood that The Streak could easily be turned into a draw and an angle for every year’s biggest show of the year, and so it has become a WrestleMania staple. In truth, I would wager that Undertaker’s Streak will continue up ’til next year’s WrestleMania 28, leaving the “Dead Man” to retire from active competition with his head held high, and WWE gracious for the 20 plus years that The Undertaker has given them. Just my two cents worth, but food for thought nonetheless.

So coming back to the money match concept, WWE really had no other match of colossal magnitude to offer as the highlight bout of WrestleMania 27 other than Triple H vs. The Undertaker, with the single exception of John Cena vs. The Undertaker, which I believe is being reserved for next year’s event.

WWE’s veteran star power is waning and dying out. The Undertaker and Triple H truly do represent the last of their kind in WWE – the veteran top dogs of the time-tested battlefield – and thus they deserve their spot in this year’s money match.

It can be argued that WWE has failed to deliver the kind of emotion and build-up that would be expected of THE highlight match at the biggest show of the year, and much of this has to do with the half-spirited promos of both Triple H and The Undertaker, neither of which I can fathom to understand, given their standing and respective characters. Truly, both men have failed to exude the kind of passion and emotion that would incite an audience to really care on the WrestleMania level about their match, and both men almost seem to be phoning in their promos leading up to the big show, or otherwise failing where they both have succeeded in the past.

Putting this critique aside however, the point remains that on the top of each card – be it WWE or any other wrestling promotion out there – the fans pay for the main match aka the money match. Especially casual fans will not pay to see the undercard, and this is also true in the UFC.

Sure, every wrestler and match has its place on the card, but not every match sells the event. The match that sells every event is the money match orchestrated for each show, and without a meaningful money match, an event is almost doomed to fall flat and fail, at least in some respect.